These are the commitments behind AutoDealerPro. The product changes; the principles do not. If we ever break one, send us the receipts and we'll publish the postmortem.
A dealership running twelve vendors has thirteen sources of truth — twelve apps and the spreadsheet that ties them. We replace all of them with one data model, one UI, one audit trail, one billing relationship. The cost is not just lower. The work is different.
If our pricing has to be hidden behind a sales call, our pricing is wrong. Three tiers. The numbers are on the homepage. The contract is one page. The first five years are guaranteed not to increase by more than CPI.
A chatbot bolted onto a 1990s DMS is theater. Herald is wired into the data model — that's why it can actually do things instead of asking the customer to wait for a callback. AI is the reason the platform exists, not the marketing on top.
Your data is yours. We export it on demand in CSV + Postgres dump format. No proprietary file extension. No "data egress fees." If you cancel tomorrow, you take everything you brought and everything you built.
The incumbents serve franchise dealers. We start with the dealers they under-serve — independents, BHPH, single-rooftop. Once we earn that trust, we earn the right to compete for franchise. Not the other way around.
Every integration partner gets an API key. No per-call fees. No "Fortellis tax." If a third-party can build something better than we can on top of our platform, we want them to.
PII gets encrypted. Recording disclosures get spoken. Opt-outs get honored. Federal disclosures get printed. The platform stays compliant by default — not by adding it on later when the lawsuit lands.
The roadmap is public. The principles are public. Customer data is sacred. We will never name a customer in a case study without their explicit, documented consent.
"Software ought to be the dealer's biggest leverage point — not their biggest constraint."
— Arthur Romanov, Founder
The next 100 rooftops before May 16, 2027 get 25% off for the first 12 months — independent at $367 / mo, franchise at $1,117 / mo / rooftop — plus free white-glove migration. Founding 50 sold out — their half-off-for-life ($245 / $745) is locked, as promised.