“In three weeks Herald booked eleven test drives outside business hours that we would have missed entirely. The math on this is silly — that's a sale every other week we didn't have to chase.”
Test drives booked after-hours
11 / 21 days
Voices from the founding-dealer cohort, lightly edited for length and labeled by role and store type — never by invented names. Each vouch gets a named, verifiable attribution the moment its store opts in, and we update this page quarterly.
“In three weeks Herald booked eleven test drives outside business hours that we would have missed entirely. The math on this is silly — that's a sale every other week we didn't have to chase.”
“The desking calculator alone is worth the subscription. I can sit at the customer's side of the desk and slide the trade or the term and they watch the payment change. No more "let me run this back and check with my manager."”
“Herald does the appointment dance for me — confirms parts, sets the bay, briefs the tech — and I get to actually talk to the customer when they walk in. We've cut our same-day scheduling friction in half.”
“Lender rate-locks come back inside the platform. No more walking down the hall to make sure the dot-com finance app didn't stale-date. Reserve splits are visible per-deal — gives me a real conversation with the GM about pricing power.”
“We pay $2,400/mo for a CRM, $900/mo for a call tracker, $1,200/mo for AutoTrader, $300/mo for service scheduling. ADP's Franchise plan replaces all of those for $1,490 and it's actually better.”
“I called at 8:47pm on a Saturday. The receptionist (I had no idea it was an AI until later) answered my exact question about the trim, booked me Sunday morning, and texted me the directions. I bought the car the next day.”
“Sat at the desk for ten minutes total. Estimate texted to me before they pulled it into the bay. Loaner ready. Hard to go back to a regular service department after that.”
Founding 50: closed May 2026 — their half-off-for-life lock is honored, as promised. The Launch-Year 100 cohort is open now: 25% off your first 12 months plus free white-glove migration, and your team becomes the case study for the next cohort.